Preparing Your Content Engine

The last couple articles of content may have sounded discouraging. It can look that way when you’ve taken a nose-dive into a big project at the wrong angle.

But that’s not what we want to impress on you, reader.

Really, we’re wanting you to get out there and start generating. Not out of a selfish sort of sales technique (though we’re always happy to whip up a website), but rather it’s because we at PXP love seeing more content flung out into the wide world of the internet.

There are a lot of people who are asking questions about, well, everything. And maybe you’re the startup to answer them. Who knows? You’ll never know if you don’t try.

So we’re behind you. And if you ask us? We’ve got some tips and tricks that have helped both our clients and our own content machine:

Know Your Content
This seems like a no-brainer. But believe me, it’s not so easy. Having an idea is great, it’s often that first catalytic spark to a whole new career. But an idea is not content. It has to be refined and specific and it’s important to know why you are interested in it. Sure, there’s nothing that says you can’t think outside the box here and there but if you want an audience you’ll need to be consistent enough that they know what they’re getting. If you don’t know what you’re saying or selling, nobody else will either.

Know Your Audience
Speaking of which, who are you talking to? This doesn’t need to be set in stone, but it’s important to guess at who will be most interested in this content beast you’re building. Once you have that sort of hypothesis, it can help you shape your content and deliver it in a way that makes most sense to that group of folks. You’ll want to present it to this audience in a way that is different than the other fish in the sea.

Know Who Else Is In The Arena
Which leads us to this guy. Who else is playing the same game? Your content engine is uniquely yours, but your content is not necessarily yours uniquely. Make sense? There are others looking to put out the same sort of gist if not the exact same information. How do they do it? Is there anything that you wish they did? Find a way to sing the same tune in a different key.

Know Your First Quarter of Content (at least)
Now that you know your content, your audience, and you have an idea of what competition is out there: get started. No, don’t go writing your first article or film your first video. Rather, do yourself a favor and produce an outline. There’s nothing that puts a bigger smile on my face than seeing that a client has a spreadsheet of what to produce. Even if it’s just article titles, it’s a road to follow, preventing the mushy middle floundering that comes when you’re scrabbling for ideas.

Work Your First Entry a Couple Times
This one usually trips people up. It can feel discouraging, after all this planning, to do some busy-work before diving right into public posting. But running your first entry a couple times will get you familiar with the procedure. It will acclimate you to the weekly task you’re committing to. Because you have months to post your first entry. You only have a week to post your second.

These tips may not help everyone. Your mileage may vary. But ask us? Our startup momentum whenever a new project drops is always helped with a bit of roadmapping. You may have also noticed that we haven’t talked about any specific content like writing, filming, or otherwise. We’ll talk about those later, but these tips apply to each and every one.

Maybe they’ll help you as well.

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